Online satisfaction, trust and loyalty, and the impact of the offline parent brand
Horppu, Marianne, Kuivalainen, Olli, Tarkiainen, Anssi, Ellonen, Hanna‐KaisaVolume:
17
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420810904149
Date:
September, 2008
File:
PDF, 242 KB
english, 2008