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Comparative advertising: citing or not the leading brand and its price
Dianoux, Christian, Herrmann, Jean‐Luc, Zeitoun, HelenVolume:
30
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-02-2013-0454
Date:
June, 2013
File:
PDF, 297 KB
english, 2013