Beyond “halo”: the identification and implications of...

Journal of Consumer Marketing 2014 / 05 Vol. 31; Iss. 2

Beyond “halo”: the identification and implications of differential brand effects across global markets

D. Raggio, Randle, P. Leone, Robert, C. Black, William
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Volume:
31
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-06-2013-0592
Date:
May, 2014
File:
PDF, 266 KB
english, 2014
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