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Examining brand communities among children and adolescents: an exploratory study
Ann Flurry, Laura, R. Swimberghe, Krist, M. Parker, JannaVolume:
31
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-08-2013-0685
Date:
May, 2014
File:
PDF, 165 KB
english, 2014