How consumers’ use of brand vs attribute information...

Journal of Consumer Marketing 2014 / 06 Vol. 31; Iss. 4

How consumers’ use of brand vs attribute information evolves over time

D. Raggio, Randle, P. Leone, Robert, C. Black, William
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Volume:
31
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-01-2014-0832
Date:
June, 2014
File:
PDF, 296 KB
english, 2014
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