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Choosing the sure gain and the sure loss: uncertainty avoidance and the reflection effect
Chatterjee, Subimal, Atav, Gizem, Min, Junhong, Taylor, DavidVolume:
31
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-04-2014-0949
Date:
August, 2014
File:
PDF, 180 KB
english, 2014