Accentuate the positive: how identity affects customer...

Journal of Consumer Marketing 2014 / 08 Vol. 31; Iss. 5

Accentuate the positive: how identity affects customer satisfaction

Ghosh Chowdhury, Tilottama, Kaushik Desai, Kalpesh, Bolton, Lisa
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
31
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-03-2014-0915
Date:
August, 2014
File:
PDF, 277 KB
english, 2014
Conversion to is in progress
Conversion to is failed