Conceptualizing consumers' experiences of product‐harm crises
Haas‐Kotzegger, Ursula, Schlegelmilch, Bodo B.Volume:
30
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761311304924
Date:
March, 2013
File:
PDF, 244 KB
english, 2013