Protecting Global Brands: Toward a Global Norm

Journal of International Marketing 2002 / 06 Vol. 10; Iss. 2

Protecting Global Brands: Toward a Global Norm

Gillespie, Kate, Krishna, Kishore, Jarvis, Susan
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Volume:
10
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.10.2.99.19539
Date:
June, 2002
File:
PDF, 80 KB
english, 2002
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