Volume 10; Issue 2

2

Auditory and Visual Brand Identifiers in Chinese and English

Year:
2002
Language:
english
File:
PDF, 96 KB
english, 2002
3

Protecting Global Brands: Toward a Global Norm

Year:
2002
Language:
english
File:
PDF, 80 KB
english, 2002
9

Special Issue on Global Branding || From the Editor in Chief

Year:
2002
Language:
english
File:
PDF, 154 KB
english, 2002
11

Special Issue on Global Branding || From the Special Issue Editor

Year:
2002
Language:
english
File:
PDF, 419 KB
english, 2002
13

Technology as an Enabler of the Global Branding of Retail Financial Services

Year:
2002
Language:
english
File:
PDF, 93 KB
english, 2002
14

Special Issue on Global Branding || Front Matter

Year:
2002
Language:
english
File:
PDF, 1.54 MB
english, 2002
15

Editorial: Foreword to the Special Issue on Global Branding

Year:
2002
Language:
english
File:
PDF, 52 KB
english, 2002
16

Special Issue on Global Branding || Back Matter

Year:
2002
Language:
english
File:
PDF, 1.88 MB
english, 2002
17

Editorial Board

Year:
2002
Language:
english
File:
PDF, 34 KB
english, 2002
18

Editorial: Consumer Behavior and Managerial Relevance

Year:
2002
Language:
english
File:
PDF, 41 KB
english, 2002