A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle‐Thiele, Sharyn, Bennett, RebekahVolume:
10
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420110382803
Date:
February, 2001
File:
PDF, 236 KB
english, 2001