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Application of regulatory focus theory to search advertising
N. Mowle, Elyse, J. Georgia, Emily, D. Doss, Brian, A. Updegraff, JohnVolume:
31
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-06-2014-1003
Date:
November, 2014
File:
PDF, 181 KB
english, 2014