Toward a Hierarchical Taxonomy of Magazine Readership

Journal of Advertising 1988 / 06 Vol. 17; Iss. 2

Toward a Hierarchical Taxonomy of Magazine Readership

Cannon, Hugh M., Williams, David L.
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Volume:
17
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1988.10673109
Date:
June, 1988
File:
PDF, 1.64 MB
english, 1988
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