A Framework for Conceptualizing and Measuring the...

Journal of Advertising 1990 / 12 Vol. 19; Iss. 4

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research

Andrews, J. Craig, Durvasula, Srinivas, Akhter, Syed H.
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Volume:
19
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1990.10673198
Date:
December, 1990
File:
PDF, 1.96 MB
english, 1990
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