The quest for the fortune at the bottom of the pyramid:...

Journal of Consumer Marketing 2008 / 10 Vol. 25; Iss. 7

The quest for the fortune at the bottom of the pyramid: potential and challenges

Pitta, Dennis, Pitta, Dennis A., Guesalaga, Rodrigo, Marshall, Pablo
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Volume:
25
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760810915608
Date:
October, 2008
File:
PDF, 227 KB
english, 2008
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