Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers
Pitta, Dennis, Guesalaga, Rodrigo, Marshall, PabloVolume:
25
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760810915626
Date:
October, 2008
File:
PDF, 205 KB
english, 2008