Modality Congruence, Multiple Resource Theory and...

Modality Congruence, Multiple Resource Theory and Intermedia Broadcast Comparisons: An Elaboration

Leigh, James H.
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Volume:
21
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1992.10673369
Date:
June, 1992
File:
PDF, 1.33 MB
english, 1992
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