![](/img/cover-not-exists.png)
Comparative Analysis of the Relative Effectiveness of One- and Two- Sided Communication for Contrasting Products
Golden, Linda L., Alpert, Mark I.Volume:
16
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1987.10673056
Date:
March, 1987
File:
PDF, 1.52 MB
english, 1987