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The Effects of Advertising Rates on Newspaper Advertisng Linage: A Pilot Study
Glover, Donald R., Hetland, Karen L.Volume:
7
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1978.10672741
Date:
March, 1978
File:
PDF, 803 KB
english, 1978