The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context
Laczniak, Russell N., Muehling, Darrel D.Volume:
22
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1993.10673411
Date:
September, 1993
File:
PDF, 1.86 MB
english, 1993