Symbolic Interactionism: Its Effects on Consumer Behaviour...

Journal of Services Marketing 1992 / 03 Vol. 6; Iss. 3

Symbolic Interactionism: Its Effects on Consumer Behaviour and Implications for Marketing Strategy

Leigh, James H., Gabel, Terrance G.
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Volume:
6
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049210035881
Date:
March, 1992
File:
PDF, 539 KB
english, 1992
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