Volume 6; Issue 3

Journal of Services Marketing

Volume 6; Issue 3
2

Gerontographics: a Scientific Approach to Analyzing and Targeting the Mature Market

Moschis, George P.
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 439 KB
english, 1992
4

The Multidimensional Nature of Service Facilities

Turley, L.W., Fugate, Douglas L.
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 386 KB
english, 1992
5

Affinity Marketing: What is it and How does it Work?

Macchiette, Bart, Roy, Abhijit
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 461 KB
english, 1992
6

The Solo Consumer: Unique Opportunity for the Service Marketer

Goodwin, Cathy, Lockshin, Larry
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 453 KB
english, 1992
7

The Influence of Japanese Culture on Business Relationships and Negotiations

Oikawa, Naoko, Tanner, John F.
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 643 KB
english, 1992
8

Segment‐of‐One Marketing: Turning Customer Data into Actionable Information

McQuaid, James D.
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 268 KB
english, 1992