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Retooling the corporate brand: A Foucauldian perspective on normalisation and differentiation
Leitch, Shirley, Motion, JudyVolume:
15
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2550111
Date:
September, 2007
File:
PDF, 107 KB
english, 2007