Is Life-Style Research Limited in its Usefulness to...

Journal of Advertising 1982 / 03 Vol. 11; Iss. 1

Is Life-Style Research Limited in its Usefulness to Japanese Advertisers?

Aaker, David A., Fuse, Yasuyoshi, Reynolds, Fred D.
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Volume:
11
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1982.10672792
Date:
March, 1982
File:
PDF, 1.10 MB
english, 1982
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