Forward-Looking Focus: Can Firms Have Adaptive Foresight?

Journal of Service Research 2006 / 11 Vol. 9; Iss. 2

Forward-Looking Focus: Can Firms Have Adaptive Foresight?

Zeithaml, V. A., Bolton, R. N., Deighton, J., Keiningham, T. L., Lemon, K. N., Petersen, J. A.
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Volume:
9
Language:
english
Journal:
Journal of Service Research
DOI:
10.1177/1094670506293731
Date:
November, 2006
File:
PDF, 115 KB
english, 2006
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