The Information Content of Advertising: A Meta-Analysis

Journal of Advertising 1996 / 06 Vol. 25; Iss. 2

The Information Content of Advertising: A Meta-Analysis

Abernethy, Avery M., Franke, George R.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
25
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1996.10673496
Date:
June, 1996
File:
PDF, 2.42 MB
english, 1996
Conversion to is in progress
Conversion to is failed