Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective
Homer, Pamela M., Kahle, Lynn R.Volume:
19
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1990.10673178
Date:
March, 1990
File:
PDF, 1.60 MB
english, 1990