Cognitive Response to Advertising and Trial: Belief...

Journal of Advertising 1988 / 10 Vol. 17; Iss. 3

Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity

Smith, Robert E., Swinyard, William R.
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Volume:
17
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1988.10673118
Date:
October, 1988
File:
PDF, 1.86 MB
english, 1988
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