Creating an Effective Print Advertisement for the China...

Journal of Global Marketing 1995 / 03 Vol. 8; Iss. 2

Creating an Effective Print Advertisement for the China Market:

Lohtia, Rita, Johnson, Wesley J., Aab, Linda
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Volume:
8
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/J042v08n02_02
Date:
March, 1995
File:
PDF, 1.26 MB
english, 1995
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