S-D logic research directions and opportunities: The...

Marketing Theory 2012 / 06 Vol. 12; Iss. 2

S-D logic research directions and opportunities: The perspective of systems, complexity and engineering

Ng, I., Badinelli, R., Polese, F., Nauta, P. D., Lobler, H., Halliday, S.
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Volume:
12
Language:
english
Journal:
Marketing Theory
DOI:
10.1177/1470593111429519
Date:
June, 2012
File:
PDF, 102 KB
english, 2012
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