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Volume 12; Issue 2
Main
Marketing Theory
Volume 12; Issue 2
Marketing Theory
Volume 12; Issue 2
1
Value, values, symbols and outcomes
Domegan, C.
,
Haase, M.
,
Harris, K.
,
Heuvel, W.-J. v. d.
,
Kelleher, C.
,
Maglio, P. P.
,
Meynhardt, T.
,
Ordanini, A.
,
Penaloza, L.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 195 KB
Your tags:
english, 2012
2
Resource integration
Kleinaltenkamp, M.
,
Brodie, R. J.
,
Frow, P.
,
Hughes, T.
,
Peters, L. D.
,
Woratschek, H.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 188 KB
Your tags:
english, 2012
3
Just for fun? The emotional regime of experiential consumption
Jantzen, C.
,
Fitchett, J.
,
Ostergaard, P.
,
Vetner, M.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 231 KB
Your tags:
english, 2012
4
The paradigmatic pitfalls of customer-centric marketing
Osborne, P.
,
Ballantyne, D.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 215 KB
Your tags:
english, 2012
5
S-D logic research directions and opportunities: The perspective of systems, complexity and engineering
Ng, I.
,
Badinelli, R.
,
Polese, F.
,
Nauta, P. D.
,
Lobler, H.
,
Halliday, S.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 102 KB
Your tags:
english, 2012
6
The forum on markets and marketing (FMM): Advancing service-dominant logic
Lusch, R. F.
,
Vargo, S. L.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 117 KB
Your tags:
english, 2012
7
Driven to excess? Linking calling, character and the (mis)behaviour of marketers
Woodall, T.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 278 KB
Your tags:
english, 2012
8
Foraging: An ecology model of consumer behaviour?
Wells, V. K.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 251 KB
Your tags:
english, 2012
9
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, J. R.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 206 KB
Your tags:
english, 2012
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