Volume 12; Issue 2

Marketing Theory

Volume 12; Issue 2
2

Resource integration

Kleinaltenkamp, M., Brodie, R. J., Frow, P., Hughes, T., Peters, L. D., Woratschek, H.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 188 KB
english, 2012
3

Just for fun? The emotional regime of experiential consumption

Jantzen, C., Fitchett, J., Ostergaard, P., Vetner, M.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 231 KB
english, 2012
4

The paradigmatic pitfalls of customer-centric marketing

Osborne, P., Ballantyne, D.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 215 KB
english, 2012
6

The forum on markets and marketing (FMM): Advancing service-dominant logic

Lusch, R. F., Vargo, S. L.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 117 KB
english, 2012
7

Driven to excess? Linking calling, character and the (mis)behaviour of marketers

Woodall, T.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 278 KB
english, 2012
8

Foraging: An ecology model of consumer behaviour?

Wells, V. K.
Journal:
Marketing Theory
Year:
2012
Language:
english
File:
PDF, 251 KB
english, 2012