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Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research
Hyman, Michael R, Kopf, Dennis A, Lee, DongdaeVolume:
17
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2009.33
Date:
March, 2010
File:
PDF, 176 KB
english, 2010