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Volume 17; Issue 5
Main
Journal of Brand Management
Volume 17; Issue 5
Journal of Brand Management
Volume 17; Issue 5
1
Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research
Hyman, Michael R
,
Kopf, Dennis A
,
Lee, Dongdae
Journal:
Journal of Brand Management
Year:
2010
Language:
english
File:
PDF, 176 KB
Your tags:
english, 2010
2
Perceptions of country of origin: An approach to identifying expectations of foreign products
Samantha Kumara, P A P
,
Canhua, Kang
Journal:
Journal of Brand Management
Year:
2010
Language:
english
File:
PDF, 145 KB
Your tags:
english, 2010
3
Marketing challenges in the next decade
Aaker, David
Journal:
Journal of Brand Management
Year:
2010
Language:
english
File:
PDF, 44 KB
Your tags:
english, 2010
4
Brand extension feedback effects: A holistic framework
Dwivedi, Abhishek
,
Merrilees, Bill
,
Sweeney, Arthur
Journal:
Journal of Brand Management
Year:
2010
Language:
english
File:
PDF, 190 KB
Your tags:
english, 2010
5
The roles of spokes-avatars' personalities in brand communication in 3D virtual environments
Jin, Seung-A Annie
,
Sung, Yongjun
Journal:
Journal of Brand Management
Year:
2010
Language:
english
File:
PDF, 191 KB
Your tags:
english, 2010
6
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
,
Phau, Ian
Journal:
Journal of Brand Management
Year:
2010
Language:
english
File:
PDF, 130 KB
Your tags:
english, 2010
7
The European courts contemplate the legality of Google's search related advertising
Terry, Andrew
,
Taylor, Chris
Journal:
Journal of Brand Management
Year:
2010
Language:
english
File:
PDF, 52 KB
Your tags:
english, 2010
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