Creativity and Memory Effects: Recall, Recognition, and an...

Journal of Advertising 2008 / 12 Vol. 37; Iss. 4

Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

Baack, Daniel W., Wilson, Rick T., Till, Brian D.
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Volume:
37
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/joa0091-3367370407
Date:
December, 2008
File:
PDF, 458 KB
english, 2008
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