Explicit Donations and Inferred Endorsements

Explicit Donations and Inferred Endorsements

Bower, Amanda B., Grau, Landreth
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Volume:
38
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/joa0091-3367380308
Date:
September, 2009
File:
PDF, 597 KB
english, 2009
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