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Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising
Haley, EricVolume:
25
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1996.10673497
Date:
June, 1996
File:
PDF, 2.41 MB
english, 1996