Time Pressure and Information in Sales Promotion Strategy:...

Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis

Spears, Nancy
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Volume:
30
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2001.10673632
Date:
March, 2001
File:
PDF, 1.59 MB
english, 2001
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