Consumer Attitudes toward and use of Advertising Content in...

Journal of Advertising 1976 / 03 Vol. 5; Iss. 1

Consumer Attitudes toward and use of Advertising Content in a Small Daily Newspaper

Larkin, Ernest F., Grotta, Gerald L.
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Volume:
5
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1976.10672619
Date:
March, 1976
File:
PDF, 755 KB
english, 1976
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