Brand Equity, Brand Preference, and Purchase Intent

Journal of Advertising 1995 / 10 Vol. 24; Iss. 3

Brand Equity, Brand Preference, and Purchase Intent

Cobb-Walgren, Cathy J., Ruble, Cynthia A., Donthu, Naveen
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Volume:
24
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1995.10673481
Date:
October, 1995
File:
PDF, 2.05 MB
english, 1995
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