Positioning strategies in the value‐added chain of the...

Journal of Consumer Marketing 2004 / 12 Vol. 21; Iss. 7

Positioning strategies in the value‐added chain of the biopharmaceutical sector: the case of UK SMEs

Gurău, Călin
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Volume:
21
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760410568699
Date:
December, 2004
File:
PDF, 228 KB
english, 2004
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