A Comment on “Relationship between Source Expertise and...

Journal of Advertising 1986 / 03 Vol. 15; Iss. 1

A Comment on “Relationship between Source Expertise and Source Similarity in an Advertising Context”

Bone, Paula Fitzgerald, Ellen, Pam Scholder, Easley, Richard W., McNeely, Samuel E.
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Volume:
15
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1986.10672988
Date:
March, 1986
File:
PDF, 404 KB
english, 1986
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