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Unit price information on the reference price formation
Luis Méndez García de Paredes, José, Sebastián Angola Cárdenas, Ronald, Lisseth Sánchez Garcés, DayanaVolume:
22
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-05-2013-0307
Date:
August, 2013
File:
PDF, 455 KB
english, 2013