A Joint Model of Usage and Churn in Contractual Settings

Marketing Science 2013 / 07 Vol. 32; Iss. 4

A Joint Model of Usage and Churn in Contractual Settings

Ascarza, Eva, Hardie, Bruce G. S.
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Volume:
32
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2013.0786
Date:
July, 2013
File:
PDF, 394 KB
english, 2013
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