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Volume 32; Issue 4
Main
Marketing Science
Volume 32; Issue 4
Marketing Science
Volume 32; Issue 4
1
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
Gu, Zheyin (Jane)
,
Liu, Yunchuan
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 267 KB
Your tags:
english, 2013
2
Call for Papers — Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science
Chintagunta, Pradeep
,
Hanssens, Dominique
,
Hauser, John
,
Aral, Sinan
,
Bodapati, Anand
,
Bradlow, Eric
,
Evgeniou, Theodoros
,
Godes, David
,
Goldstein, Dan
,
Kannan, P.K.
,
Lenk, Peter
,
McCulloch, Rob
,
Mela
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 98 KB
Your tags:
english, 2013
3
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Büschken, Joachim
,
Otter, Thomas
,
Allenby, Greg M.
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 1.33 MB
Your tags:
english, 2013
4
Complementary Goods: Creating, Capturing, and Competing for Value
Yalcin, Taylan
,
Ofek, Elie
,
Koenigsberg, Oded
,
Biyalogorsky, Eyal
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 327 KB
Your tags:
english, 2013
5
National Brand's Response to Store Brands: Throw In the Towel or Fight Back?
Nasser, Sherif
,
Turcic, Danko
,
Narasimhan, Chakravarthi
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 562 KB
Your tags:
english, 2013
6
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Gardete, Pedro M.
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 310 KB
Your tags:
english, 2013
7
Returns Policies Between Channel Partners for Durable Products
Gümüş, Mehmet
,
Ray, Saibal
,
Yin, Shuya
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 403 KB
Your tags:
english, 2013
8
The Role of Search Engine Optimization in Search Marketing
Berman, Ron
,
Katona, Zsolt
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 211 KB
Your tags:
english, 2013
9
Product Differentiation and Collusion Sustainability When Collusion Is Costly
Colombo, Stefano
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 245 KB
Your tags:
english, 2013
10
A Joint Model of Usage and Churn in Contractual Settings
Ascarza, Eva
,
Hardie, Bruce G. S.
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 394 KB
Your tags:
english, 2013
11
Focus on Authors
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 123 KB
Your tags:
english, 2013
1
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