An Empirical Study of Word-of-Mouth Generation and...

Marketing Science 2012 / 11 Vol. 31; Iss. 6

An Empirical Study of Word-of-Mouth Generation and Consumption

Yang, Sha, Hu, Mantian (Mandy), Winer, Russell S., Assael, Henry, Chen, Xiaohong
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Volume:
31
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1120.0738
Date:
November, 2012
File:
PDF, 246 KB
english, 2012
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