Volume 31; Issue 6

Marketing Science

Volume 31; Issue 6
1

Database Submission—The ISMS Durable Goods Data Sets

Ni, Jian, Neslin, Scott A., Sun, Baohong
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 142 KB
english, 2012
2

Editorial—Introducing Marketing Science Institute Research Priorities to Marketing Science

Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 155 KB
english, 2012
3

Peer Effects in the Diffusion of Solar Photovoltaic Panels

Bollinger, Bryan, Gillingham, Kenneth
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 1.42 MB
english, 2012
4

Competition in Consumer Shopping Experience

Iyer, Ganesh, Kuksov, Dmitri
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 339 KB
english, 2012
8

Contextual Advertising

Zhang, Kaifu, Katona, Zsolt
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 703 KB
english, 2012
9

Consumer Deliberation and Product Line Design

Guo, Liang, Zhang, Juanjuan
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 312 KB
english, 2012
10

Retailer-Driven Product Bundling in a Distribution Channel

Bhargava, Hemant K.
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 1.21 MB
english, 2012
11

A Satisficing Choice Model

Stüttgen, Peter, Boatwright, Peter, Monroe, Robert T.
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 1.99 MB
english, 2012
12

Focus on Authors

Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 130 KB
english, 2012