Consumer Deliberation and Product Line Design

Marketing Science 2012 / 11 Vol. 31; Iss. 6

Consumer Deliberation and Product Line Design

Guo, Liang, Zhang, Juanjuan
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Volume:
31
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1120.0736
Date:
November, 2012
File:
PDF, 312 KB
english, 2012
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