Examining Regulatory Focus in the Information Processing of...

Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements

Roy, Rajat, Phau, Ian
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Volume:
43
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2014.888323
Date:
October, 2014
File:
PDF, 326 KB
english, 2014
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