Predicting Competitive Response to a Major Policy Change:...

Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses

Ailawadi, Kusum L., Kopalle, Praveen K., Neslin, Scott A.
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1040.0077
Date:
February, 2005
File:
PDF, 213 KB
english, 2005
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