Volume 24; Issue 1

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Marketing Science
Volume 24; Issue 1

Marketing Science

Volume 24; Issue 1

1

A General Theory of Pass-Through in Channels with Category Management and Retail Competition

Moorthy, Sridhar

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 153 KB

english, 2005

2

Strategic Pricing and Detailing Behavior in International Markets

Pradeep K. Chintagunta and Ramarao Desiraju

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.40 MB

english, 2005

3

Time-Varying Competition

Sudhir, K., Chintagunta, Pradeep K., Kadiyali, Vrinda

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 250 KB

english, 2005

4

Reasoning About Competitive Reactions: Evidence from Executives

Montgomery, David B., Moore, Marian Chapman, Urbany, Joel E.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 185 KB

english, 2005

5

Planning Marketing-Mix Strategies in the Presence of Interaction Effects

Naik, Prasad A., Raman, Kalyan, Winer, Russell S.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 188 KB

english, 2005

6

Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses

Ailawadi, Kusum L., Kopalle, Praveen K., Neslin, Scott A.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 213 KB

english, 2005

7

Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis

Dubé, Jean-Pierre, Manchanda, Puneet

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 226 KB

english, 2005

8

Competitor See, Competitor Do: Incumbent Entry in New Market Niches

Debruyne, Marion, Reibstein, David J.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 208 KB

english, 2005

9

Competitive Reactions to Advertising and Promotion Attacks

Jan-Benedict E. M. Steenkamp, Vincent R. Nijs, Dominique M. Hanssens and Marnik G. Dekimpe

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 4.62 MB

english, 2005

10

Editorial: Comments on Competitive Responsiveness

Steven M. Shugan

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.21 MB

english, 2005

11

Planning Marketing-Mix Strategies in the Presence of Interaction Effects

Prasad A. Naik, Kalyan Raman and Russell S. Winer

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.34 MB

english, 2005

12

Competitive Responsiveness

Reibstein, David J., Wittink, Dick R.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 94 KB

english, 2005

13

Research Issues at the Boundary of Competitive Dynamics and Market Evolution

David Soberman and Hubert Gatignon

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.24 MB

english, 2005

14

Own-Brand and Cross-Brand Retail Pass-Through

David Besanko, Jean-Pierre Dubé and Sachin Gupta

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.15 MB

english, 2005

15

Front Matter

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.72 MB

english, 2005

16

Editorial: Competitive Responsiveness

David J. Reibstein and Dick R. Wittink

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 956 KB

english, 2005

17

A Prelaunch Diffusion Model for Evaluating Market Defense Strategies

John H. Roberts, Charles J. Nelson and Pamela D. Morrison

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.04 MB

english, 2005

18

Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses

Kusum L. Ailawadi, Praveen K. Kopalle and Scott A. Neslin

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.78 MB

english, 2005

19

Time-Varying Competition

K. Sudhir, Pradeep K. Chintagunta and Vrinda Kadiyali

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.83 MB

english, 2005

20

Editorial: "Marketing Science": Growth and Evolution

John R. Hauser, Greg Allenby, Frederic H. Murphy, Jagmohan Raju, Richard Staelin and Joel Steckel

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 327 KB

english, 2005

21

Differences in Dynamic Brand Competition across Markets: An Empirical Analysis

Jean-Pierre Dubé and Puneet Manchanda

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.00 MB

english, 2005

22

Own-Brand and Cross-Brand Retail Pass-Through

Besanko, David, Dubé, Jean-Pierre, Gupta, Sachin

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 228 KB

english, 2005

23

Research Issues at the Boundary of Competitive Dynamics and Market Evolution

Soberman, David, Gatignon, Hubert

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 168 KB

english, 2005

24

Competitive Reactions to Advertising and Promotion Attacks

Steenkamp, Jan-Benedict E. M., Nijs, Vincent R., Hanssens, Dominique M., Dekimpe, Marnik G.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 279 KB

english, 2005

25

A Prelaunch Diffusion Model for Evaluating Market Defense Strategies

Roberts, John H., Nelson, Charles J., Morrison, Pamela D.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 249 KB

english, 2005

26

Marketing Science —Growth and Evolution

Hauser, John R., Allenby, Greg, Murphy, Frederic H., Raju, Jagmohan, Staelin, Richard, Steckel, Joel

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 75 KB

english, 2005

27

Focus on Authors

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 108 KB

english, 2005

28

Comments on Competitive Responsiveness

Shugan, Steven M.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 106 KB

english, 2005

29

Guest Area Editors and Ad Hoc Reviewers

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 98 KB

english, 2005

30

Competitor See, Competitor Do: Incumbent Entry in New Market Niches

Marion Debruyne and David J. Reibstein

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.52 MB

english, 2005

31

A General Theory of Pass-through in Channels with Category Management and Retail Competition

Sridhar Moorthy

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.75 MB

english, 2005

32

Back Matter

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.48 MB

english, 2005

33

Reasoning about Competitive Reactions: Evidence from Executives

David B. Montgomery, Marian Chapman Moore and Joel E. Urbany

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.60 MB

english, 2005